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Building a web site is not an e-Campaign plan. It is only one resource
that should be woven into the entire fabric of your e-Campaign
e-Organization. e-Campaign starts after a site is completed
and can be extremely time consuming and costly if
not done with your target voters in mind. To e-Campaign
from the start by simply creating your e-Campaign site will
not generate much traffic and will not cause them to be immediately
listed in all of the search engines.
Listed below are a number of e-Campaign
tactics you should follow to the letter.
Put e-Campaign URL on Absolutely Everything!!!!!!!!!!
· Create e-Campaign plan tying together on-line and
real world material.
· Study additional e-Campaign Internet sites
· Put e-Campaign URL on absolutely everything.
· Answering machine/voice mail.
· Front door of business.
· Business cards.
· Mini e-Campaign CD-ROM interactive business cards.
· Letterhead and envelopes.
· Coffee mugs, pens, and other giveaways.
· Brochures, flyers, and posters.
· Ads - Classifieds, Magazines, Radio, TV, Newspaper, etc.
· Vehicles.
· All E-Campaign documents.
· Clothing (hats/shirts).
· e-Campaign Portfolios.
· Contact other e-Campaign sites and offer link trades
(tell them what's in it for them and give them a reason to
help each other).
· Give incentive for others e-Campaign to link to you.
· Sign.
· Screensavers and wallpaper.
· E-mail signature files.
· Consider registering a new DBA of the domain name.
· Participate in related e-Campaign newsgroups (become
a resident expert).
· e-Campaign Manuals and books.
· Create an on-line newsletter (use Mailloop, to send personalized
bulk mailings to your opt-in list).
· Send automated press releases using a press release
service. See the various Internet marketing courses for in
depth information on writing press releases.
· Do not send unsolicited e-mail (i.e. SPAM or UCE).
Only send e-mail to people who expressly give you permission.
Give them an easy way to unsubscribe and a way to contact
you directly including a real return e-mail address.
· In addition to submitting to search engines use them to search
for potential votes.
· On-line ad, printed e-Campaign coupons with URL.
· Provide full contact information (name, address, e-mail, phone,
800#, fax).
· Register URL with at least the top 10 search engines.
· Consider Yahoo
· · e-Campaign via an affiliate program.
· Advertise in targeted E-Zines and opt-in mailing lists.
· Find related sites e-Campaign and offer sponsorships
or partnerships.
· Consider purchasing keywords and phrases on search engines.
· Write letters to the editors of major search engines requesting
a review and addition to their preferred listings.
· · Test your e-Campaign copy, newsletters and
ads constantly, using what works and change what does not
work. Invest smaller amounts of money on small tests before
committing to more expensive advertisements. Consider spreading
your advertising budget over multiple e-Campaigns rather than
one quick and expensive shot. Study the Internet e-Campaign
marketing.
This is just a partial list of what e-Political Campaign Inc. consultant
can do to give you the edge to win. Call and talk to us and see the possibilities.
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